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By Hannah Southwick

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October 21, 2022 | 5:05pm
From her classic red lip to her purple — or should we say, “Lavender Haze” — eyeshadow, Taylor Swift’s beauty choices often tell the story of her shifting style eras.
And when she first announced new album “Midnights” at the 2022 VMAs, the pop phenom entrusted Pat McGrath with her show-stealing makeup look, which featured a bevy of beauty products from the artist’s own brand.
So it’s only fitting that today, following the release of Swift’s 10th studio album, Pat McGrath Labs is offering a Fall VIP Sale with deep discounts sitewide.
Shoppers who spend under $125 will receive 25% off their purchase, while those who spend upwards earn 30% off. 
The sale also comes as McGrath, who’s worked with the “Anti-Hero” singer on occasion over the years, is set to feature in the star’s “Midnights” music videos, which will also include famous faces like Laura Dern and Este, Alana and Danielle Haim.
If you’re hoping to add some Swift-approved McGrath makeup to your beauty bag in the meantime, there’s no need to stay up until midnight searching.
Variety via Getty Images
Getty Images for MTV/Paramount G
Taylor Swift/Vevo
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Below, we’ve broken down some of the most iconic Pat McGrath Labs products Swift’s used over the years — from her sparkly smile in 2017 to her super-sharp eyeliner in 2022.
Just call it 50 shades of sparkle. Long before singing about a “sequined smile” on “Cardigan,” Swift got glammed up with glitter lipstick in the music video for “I Don’t Wanna Live Forever” — her collaboration with Zayn Malik on the “Fifty Shades Darker” soundtrack.
While her exact edgy shade is currently sold out, the relaunched kit — which includes matte lipstick, vinyl gloss and a pot of glitter for do-it-yourself shine — is still available in a lighter hue, dubbed “Rose Desire,” though it’s unfortunately excluded from the deals this time around.
During the “Lover” era, Swift traded dark lips for more, well, “Daylight”-inspired hues. When she covered British Vogue’s January 2020 issue, she entrusted McGrath with a makeup look featuring eyeshadow from this rose-themed palette.
The pop phenom ditched her usual “red lip, classic” look for the ‘60s-inspired shoot, instead opting for the pink “Christy” shade of McGrath’s matte lipstick.
Swift heralded the start of her “Midnights” era in 2022 while wearing eyeshadow from the beauty mogul’s palette named — what else? — “Moonlit.”
Perhaps this is what Swift used to “draw a cat eye sharp enough to kill a man.” McGrath swiped on this velvety eyeliner for both the star’s British Vogue cover and VMA looks.
After staying up late for the star’s eagerly anticipated “Midnights” release, Swifties might be eager for this dark circle-brightening powder, which the star herself used pre-VMAs.
Want your look to last until midnight? This Swift-approved setting powder just might be the product of your “Wildest Dreams.”
Just be sure to shop, ahem, swiftly before the deals end.
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